The sales and profitability of an e-commerce website largely depend upon the user experience it offers. The smoother and easier their shopping experience is, the higher is their conversion rate. The choice of the right platform for e-commerce store development matters a lot in this context. Magento, the open-source, feature-rich development platform serves as a reliable choice for building an attractive and robust online store. Not only does the platform excel because of the incredible features it offers, but also for the fact that it is constantly engaged in improving itself. Magento 2, its latest version, comes with a host of improvements over its predecessor. One of these is the much-hyped One Step Checkout feature, which deserves all the attention it is getting. This is one big reason why a majority of store owners are looking to hire magento developers in India to move over to the new version.
How significant is the checkout experience for an online store? Before discovering the value of Magento 2 Checkout process, it is significant to understand the influence of checkout experience over the performance of an e-commerce business. A smooth, streamlined process encourages completion of transactions while the chances of abandoned carts go up if the experience is not good enough. Issues that cause hassles for the users during the checkout process include: Read more at: goo.gl/CKYF27
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The author is a writing professional and render services to a well-renowned Magento development company in India serving clients across the globe.
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