With eCommerce business growing at an unprecedented rate in today’s digital era, the market is booming with various eCommerce content management systems such as Shopify, WooCommerce, Magento, and many more. Among those platforms, Magento is considered as the most popular and widely used eCommerce development platform because it is robust, flexible, and the best performance-oriented platform. This is why, Magento 2, the latest update of this platform has become the premier choice for a majority of eCommerce startups and online stores. However, there’s nothing known as "Perfect". Although Magento 2 offers innumerable benefits, it still has several flaws, and the most noticeable one is the speed of Magento 2. This article underlines the main causes that make a Magento 2 site slow, and how to speed up Magento 2 store. Why is Magento 2 Store Slow? By default, the speed of Magento 2 is not slow as the default store is robust and runs flawlessly. In fact, the slowest user interface and high loading times issues are results of misconduct and lack of knowledge in optimizing the website. If you’re unable to meet the basic requirements to run your store on the Magento 2 platform, for example, using inappropriate extensions, or not enabling the right plugins, your store’s speed is likely to get slower. If you do not take this issue seriously, you might lose a great number of existing as well as prospective customers, thereby decreasing your conversion rate. How to Improve the Speed of Magento 2 Store? 1. Optimize Time to First Byte Time To First Byte (TTFB) or commonly known as server response time is the measurement that indicates the responsiveness of a web server or other network resource. It measures the duration a browser’s request goes to the server and the server response goes back to a browser (latency), and the time a server takes to generate HTML. Usually, Google recommends having TTFB around 200ms. Having 1s TTFB is considered bad. Therefore, to reduce server time response time, you need to review your Magento site’s codebase. You may hire professional Magento developers who can inspect codebase thoroughly and fix the flaws easily. 2. Reduce Latency Always host your website as close to your target audience as possible. If you’re selling products in India, do not sign up for hosting in the USA. It’s common sense, right? Also, do not think that SSL will impact your TTFB much. SSL negotiation time is hardly noticeable; however, the SEO can make a huge difference. 3. Magento Server Configuration To optimize the Magento server configuration, you need to choose the right hosting and set up server software. Avoid picking up a cheap option here as this is the basis of your Magento 2 store. Make sure you secure as many resources as you can afford and a bit more. For instance, you may require more CPU and Ram if you upgrade to Magento 2 from Magento 1. a. Magento 2 Server Requirement Web Server · Apache 2.2 or 2.4 · In addition, the apache mod_rewrite module must be enabled. mod_rewrite enables the web server to perform URL rewriting. · NGINX 1.8 or later RAM – 2 GB (Recommended) SSH – Must have SSH access to the server SSL – A valid security certificate is required for HTTPS. b. Magento 1 Server Requirement Web Server · Apache 2.x · NGINX 1.7.x RAM – 1 GB (Recommended) SSH – Must have SSH access to the server SSL – A valid security certificate is required for HTTPS. 4. Choose Fast and Reliable Hosting A powerful Magento website cannot run optimally on a mere $5/month shared hosting. If you want good TTFB and start render times, go for VPS or Magento-optimized hosting services such as Nexcess, Lexiconn, etc. Research thoroughly or consult a professional Magento website development company before choosing a hosting service. 5. Optimize VPS for Magento Store If you’re planning to run VPS or a dedicated server, you need to optimize server software and the database. There are several options for your server setup depending on your expertise. You can configure NGINX, Apache, Varnish, HHVM, php-fpm, Redis, Memcache. Here are some of the possible solutions for improving Magento performance: · Varnish + NGINX + PHP-FPM + Redis · Varnish + NGINX + HHVM + Redis · Either use PHP7 with Magento 2 or PHP7 + Inchoo patch with Magento 1 version · Host the Magento web server and database on different servers · Use MySQL master-slave replication for different read and write operations Here are some common server performance hogs that slow Magento sites a. Disabled MySQL query cache – Modern MYSQL servers come with disabled query cache by default. This is one of the first things to check when it comes to Magento performance optimization. b. Slow disk I/O – Always ensure that your host provides you with Solid State Disk (SSD) storage. c. RAM shortage – This can also be a major issue for the slow performance of Magento because when the system runs out of RAM, it puts data on disk (swap). 6. Update to the Latest Magento 2 Version When it comes to optimizing Magento speed and performance, you must keep your software updated with the latest version of it. Whenever Magento releases a new version, the performance and other tweaks are improved significantly. Therefore, it is highly recommended that you update Magento to the latest one to speed up your store 7. Enable Varnish Cache Apart from other practices for optimizing Magento performance, enabling Varnish Cache is another effective way to speed up the Magento site. If you want to improve Magento 2 loading speed, follow the below-given steps to enable Varnish Cache. Log in to your Admin Panel Go to Store -> Configuration -> Advanced Under the Advanced option, click System, and you’ll find the Full page Cache section where you need to change the Caching Application field value from Built-in Cache to Varnish Caching. 8. Configure Memcached Another way you can speed up your Magento 2 store is by decreasing the database load. You can do this by configuring Memcached which is a free and open-source distributed memory object caching system. 9. Enable Flat Categories and Products One of the major reasons behind a slow Magento site is the database’s read speed. To fix this issue, you can enable Flat Catalog. Here’s how you can do it: Go to your Admin Panel -> Store -> Configuration -> Catalog. Then click on Catalog under the Catalog tab. Here, you will find the Storefront section. Once you see it, find two fields – Use Flat Catalog Category and Use Flat Catalog Product, and then change these fields to Yes. 10. Optimize JavaScript and CSS JavaScript and CCS are also another reason why your Magento 2 site becomes slow. Having loads of JavaScript and CSS can lead to too many HTTP requests. When a user visits your website, the browser performs several requests to load each of these files, which ultimately increases the load time of the site. Therefore, you must consider minimizing the JavaScript and CSS in order to speed up your Magento 2 store. Log in to your Admin Panel -> Go to Store -> Configuration -> Advanced. Under the Advanced tab, click Developer. Then, you’ll see the JavaScript Settings sections wherein you need to change the values in three fields Merge JavaScript Files, Enable JavaScript Bundling and Minify JavaScript Files to Yes. Then, in the CSS Settings tab, change the fields Merge CSS Files, and Minify CSS Files to Yes. 11. Set Up a Reliable Content Delivery Network Content Delivery Network (CDN) is a web service to host external resources such as CSS/JS files, images, fonts, etc. of the Magento 2 store. It aims at serving these external files a lot faster than you can with your own server. Magento supports CDN by default, so no need to add any more extensions. You can set up a CDN to improve the speed of your Magento store. From the Admin Panel, go to Store -> Configuration -> General. Under the General tab, click Web and explore the Base URLs (Secure) section and add HTTPS URLs to media, skin, js resources, etc. There are many CDN providers such as MaxCDN, KeyCDN, Amazon CloudFront, etc. 12. Use a Lightweight Magento Theme It is strongly recommended using a responsive, lightweight, and fast-loading Magento theme to improve the loading speed of Magento 2 sites significantly. 13. Choose Appropriate Extensions Many Magento 2 users tend to add extensions to their site without checking or confirming its safety. If the extensions contain bugs, it can affect the speed of your Magento 2 site. That’s why it is highly recommended using bug-free third third-party extensions or plugins for your Magento 2 store. 14. Optimize Images Having large, high-quality images on your store site is good, however, they might slow down your Magento speed significantly of not optimized properly. Here are some key points regarding image optimization: · Images need to be compressed to apt sizes · Your brand logo should be in PNG or SVG format · All product images should be in JPEG format 15. Perform Third-party Plugins Audit It’s no surprise that third-party extensions make Magento slower. Magento core was written by expert programmers, and so, there’s little to no room for performance improvement in a stock installation. However, third-party plugins developed by average coders usually make your Magento much lower as these plugins may or may not meet the coding standards. Here’s how you can perform third-party plugins audit: · Disable all the active plugins one by one. · Benchmark Magento speed with and without a plugin · Take a note of those that take more time to run · Contact its vendor or developer and let them patch · If there is no patch for the extension, find other options, or simply remove it. Wrapping Up So, now when you know the reasons why your Magento 2 is so slow and how to optimize its performance, you can easily fix them one by one to increase the speed of your site. There are various ways that you can opt for to boost your Magento 2 speed. For better results, you may hire a professional Magento 2 development company that will help you optimize your Magento 2 to ensure its optimal performance at all times. I hope this post will come in handy when optimizing Magento 2 speed.
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The author is a writing professional and render services to a well-renowned Magento development company in India serving clients across the globe.
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